Resume

Benjamin M.M. Cossel

4044 Conrad Drive | Spring Valley, CA 91977

C:307.274.0800 | bcossel@gmail.com

Visit me on LinkedIn

 

SUMMARY

Public Affairs professional who combines 17 years of military service with more than 14 years communications expertise into an award-winning package. A motivated, self-starter with a talent for dissecting problems, simplifying procedures, and finding innovative solutions. Proven ability to motivate and work with individuals from all walks of life.

 

EXPERIENCE

 

Oct 2016 – Current – Communications Manager

PsychArmor Institute, San Diego, CA

  • Increased engagements across all social media channels by 164.4 percent, impressions by 258 percent and total fan base by 111 percent. (metric report available upon request)
  • Exceeded funders Sept. 2017 goal of 20,000 learners by 8 months. Current learners are at more than 40,000
  • Responsible for all press communications, media advisories, press releases, and press engagements for the organization
  • Using a consistent branding strategy, produced company’s conference booth and marketing material
  • Maintained and update company website on the Square Space platform and played key role in migration of website to the WordPress platform
  • Engaged learners, subject matter experts and board members to produce content marketing collateral (blog pieces, information for infographics and other items)
  • Responsible for development of 13,000 monthly email list highlighting the organizations accomplishments, new courses and other events.

March 2015 – Oct 2016 – Public Information Officer

City of Oxnard, Oxnard, CA

  • Prepared and disseminated press releases for all departments — water, waste water, environmental resources, streets, parks and sustainability – within the Public Works Division
  • Working with key stakeholders, developed utility rate increase outreach plan and strategic messaging campaign within California’s Proposition 218 guidelines
  • Implemented media engagement training classes for senior staff and designated speakers
  • Initiated broad social media strategy to encompass the entire Public Works Division while allowing autonomy of different departments
  • Used extensive knowledge of media landscape to facilitate interviews, furthering the division’s key messages and themes

 Oct 2013-Current – Public Affairs Officer, Southern California Region

California Military DepartmentLos Alamitos, CA

  • Facilitated all press engagements between southern California media outlets and the California National Guard; prepared senior leadership for media engagements, acted as official spokesperson when necessary
  • Coordinated internal media coverage for events ranging from unit homecomings to individual Soldier features
  • Provided print and video coverage for all units operating south of Fresno, CA
  • Directed community outreach for Southern California
  • Enacted Social Media best practices and responsible for multiple social media outlets including enterprise Facebook, Twitter and Flickr pages

 Oct 2010-Dec 2011 – Managing Editor

Wyoming Army National GuardGuantanamo Bay, Cuba

  • Increased circulation rate of weekly publication, “The Wire” by 20 percent
  • Major contributor to organization’s photo libraries
  • Managed organization’s social media presence, developed social media best practices guidelines
  • “The Wire” was awarded the 2011 Best Field Publication by the U.S. Army
  • Oversaw staff of 18

Oct 2008-Oct 2010 – Publisher/Managing Editor

Pine Bluffs Post Pine Bluffs, WY

  • Awarded second place, 2009 Wyoming Press Association’s Best Column Writing, in the small weekly category
  • Managed staff of three
  • Maintained editorial oversight of publication in addition to featuring regular column, hard news and feature news stories.
  • Responsible for all administrative functions of company, e.g. billing, sales, and subscriptions
  • Oversaw major transformation of 1,700-circulation weekly to a content rich web site and complete redesign of the print edition
  • Developed value added ad campaigns that saw revenue increase 10 percent

Feb 2003-Oct 2008 – Public Affairs Specialist/Chief

Army National Guard Various Locations

  • Managed staff of 20 while assigned to Mobile Public Affairs Detachments
  • Served as military correspondent in Iraq, Guantanamo Bay, New Orleans immediately following Hurricane Katrina, and humanitarian missions in Honduras
  • Awarded Best New Journalist, 2004 in U.S. Army’s media contest as well as several awards for individual feature stories

 

 VOLUNTEER/COMMUNITY SERVICE

January 2012-Current – Anicca Acres

Volunteer Service, San Diego, CA

  • Provided outreach and education of underserved populations.
  • On the streets liaison with homeless and other disenfranchised citizens.
  • Periodic days of outreach including hot meals and basic first aid clinics.
  • Education regarding achievable, small-scale sustainability, i.e. animal husbandry & gardening.

 

January 2016 –Current – California Rare Fruit Growers, San Diego Chapter

Board Chair, San Diego, CA

 

 EDUCATION AND PROFESSIONAL TRAINING

Ashford University

Currently attending – 56 credit hours completed, working toward Bachelor’s Degree in Journalism

Facebook Blueprint Certification – pursuing

 Defense Information School, Fort Meade, MD, Nov 2003 – Print Journalist Certification